Targeted communications
for inspired travel brands in the Asia-Pacific and beyond
What we do
Communication Strategy
Our background in strategic marketing gives us an edge when it comes to creating a clear positioning for your brand. Understanding of your business objectives, consumer trends, competitive landscape, and SWOT analysis are all part of the groundwork that we do before developing your USP and communications approach.
Public Relations
Profiles, news and reviews – our tailored media strategy is designed to create impact and deliver on brand reputation. Campaign plans, stakeholder management, media training, press release writing and distribution are all part of our day-to-day. What sets us apart is the innovative way we present your brand to the media community.
Partnerships
Customised to your business objectives, we find opportunities to align with like-minded brands to build awareness and drive activations.
Content
We advise on content strategy across your digital channels including website, e-marketing and social, plus optimisation strategies.
“Amira's professional attitude and efficiency is second to none. She is a supportive and instructive partner who is full of great collaborative ideas. She has proved that a PR and media relationship is a mutual one where both can benefit, grow and flourish.”
– Dervla Louli Musgrave, lifestyle editor and founder of Compare Retreats
How we work
Analysis
We listen, carefully to analyse, understand and unearth the compelling story of each brand.
Approach
We develop your positioning, key messages and innovative narratives. We take a strategic approach to planning channels and campaigns.
Delivery
We execute targeted press campaigns, advise on content and help build strategic partnerships.
Attitude
We are passionate and collaborative. Our point of difference is proven international industry experience. See us as an extension of your team
Clients & projects
BAR Studio Designing luxury hotels and resorts
Since 2017 we have advised on BAR Studio’s positioning strategy, driven industry thought leadership through profile and speaking opportunities and supported project launches through design-led media releases and press relations. Rosewood Phuket (2017) | Rosewood Phnom Penh (2018) | The Westin Perth (2018) | Grand Hyatt Seoul renovation (2019) | Park Hyatt Niseko Hanazono (2020) Park Hyatt Niseko Hanazono by BAR Studio. Image: Peter Bennetts
Design Hotels™ A portfolio of hand-picked independent hotels.
A portfolio of hand-picked independent hotels. Design Hotels™ is a curated community of more than 300 unique independent hotels around the world. Representing Design Hotels™ throughout the Asia-Pacific, we support new hotel launches and provide ongoing media engagement for members, including recent hotel launches in the APAC region: K5 Tokyo, Node Kyoto, Zentis Osaka.The Warehouse Hotel. Image courtesy Design Hotels.
Positioning Porter & SailMobile concierge app
We launched Porter & Sail digital concierge app into the Asia-Pacific market. With a clearly defined positioning and messaging strategy, we delivered unprecedented results as well as key strategic partnerships for the brand.
Repositioning Chōsen Experiences Transformational weeks
Chōsen Experiences deliver life-enhancing programs across Bali, Guatemala, Iceland, New Zealand and South Africa. We have worked with the team at Chōsen since the beginning, guiding a rebrand from Ninja Camp Bali to science-led transformational learning experiences.“It has been a real pleasure working with Amira; she impacted our business almost immediately, delivering tangible results and seamlessly fitting in with the team culture.”
– Kris Shaw, CMO Porter & Sail