
Connecting authentic experiences with discerning audiences
We are Third Culture, the communications agency at the interchange of travel, design and culture in the Asia-Pacific.
We work with savvy lifestyle brands that appeal to global urbanites and curious adventure seekers.
Our expertise
Boutique and luxury hotels
Design and architecture
Culture and lifestyle
Wellness and adventure travel
We share your message with targeted audiences to enhance their experiences and expand your footprint.
Our services
Communication Strategy
Objectives
Analysis
Positioning
Public Relations
Media Relations
Events
Thought Leadership
Partnerships
Activation
Brand Alignment
Customer Acquisition
Content
Digital
Social
Optimisation
“I came to rely on Amira’s sharp insights, marketing ‘smarts’ and relentless positive energy. She’s that rare type – ‘a critical thinker that is never afraid to get her sleeves rolled up and get it done. In a nutshell she’s a gun.”
– Simon McKeown, Managing Director, Beautiful Accommodation
Asia-Pacific specialists
Location-agnostic but locally attuned, we support brands seeking to gain presence in the Asia-Pacific region.
You are likely to bump into us in one of our key markets:
Australia
Hong Kong
Singapore
We are accustomed to working with multi-national teams, supporting clear lines of communication between global offices.
Who we partner with
BAR Studio
Design Hotels™
“Amira thinks strategically, with a wide frame of reference across brands and markets. She accesses a corporately acquired set of marketing skills but is also a very fast-moving, agile entrepreneur, connector, and commercial leader. She's steeped in travel, luxury and lifestyle and is a passionate and loyal partner.”
— Simon Westcott, CEO Luxe City Guides
In the press
“Brutalist yet homely, that’s just how interior design studio Fiona Lynch Office envisioned St Ali & The Queen, a newly opened hospitality concept within the Munro Site community hub, part of Melbourne’s revitalised Queen Victoria Market.”
“Melbourne-based interior designer Fiona Lynch of Fiona Lynch Office has created an inventive way of living for clients of this penthouse residence, championing flexible living in not one, but two artfully expressive spaces.”
"Fiona Lynch Office’s latest collaboration with coffee icon ST. ALi affectionately highlights the history and community of Melbourne’s Queen Victoria Market."

“Global citizens, designers and adventure seekers, BAR Studio defines luxury through inclusive values of comfort and authenticity. The studio’s hotel designs become a platform for experiences that are sensitive to place, culture and hospitality.”